Spotify, the digital music service, just reached 100,000 followers on Twitter. That makes it the second Swedish brand to reach that milestone, after H&M (in March 2011). In fact, probably also the second Nordic brand, since I know of no other corporate Twitter accounts from the Nordic countries that has that many followers. Nokia is a strong contender, but the Finnish company is currently at 76,000 followers.
Congratulations to Spotify.
It seems that @MissMarianneH is follower no 100,000.
Footnote: I know that number of followers is not everything, but it is one metric that can be used.
