travel | Media Culpa

10 really awesome Airbnb places to rent in trendy Stockholm

Stockholm, once named “the most photogenic city in Scandinavia” by CNN, has long been a popular tourist destination. The fact that Vogue recently crowned Södermalm in Stockholm the third coolest neigbourhood in the world shows that Stockholm hasn’t lost it’s cool. With the rise of sites like Airbnb, there are now also a rich selection of cool places to rent in Stockholm.

Also read: “The best time to visit Stockholm”

Here’s a list of a few of the best Airbnb listings in Stockholm, Sweden.

1. Renovated veteran bus (no longer available)

A fully renovated 1976 bus situated in Bromma outside of Stockholm, with forest surroundings and a lake nearby. Pretty cool!

2. Unique residence floating in water

Rather stay next to water? Well, you can’t come much closer than this. A stone’s throw from the center of Stockholm lies this unique accommodation floating in the water. Take a swim or a walk along the water.

3. Luxury apartement in the city centre (no longer available)

Stay in style. This luxurious apartement hosting up to six people is situated in Norrmalm in the Stockholm city centre.

4. Unique, open-plan loft apartment (no longer available)

A stunning 120 m2, 3 bedroom loft apartment in the trendy Södermalm, Stockholm with large open-plan living area and a rooftop terrace.

5. Tiny house by the sea

Rent your own little house by the sea, just 20 minutes outside of Stockholm. Includes your own jetty, boule court and a stunning view of the sunset and the huge ferries that pass by.

6. Stockholm Writers Cabin

Sleep in a tent on a trampoline, or just stay in the 15 m2 cabin, located on Lidingö in what is said to be Sweden’s oldest community of summerhouses.

7. Loft apartment at Mariaberget (no longer available)

How about this bedroom view of the rooftops of Södermalm? This open flat at Mariaberget in Stockholm comes with a small terrace to the west.

8. House boat with large terrace

If you would love to stay on a boat but one room is too little, why not rent an entire boat? This 140 m2 boat comes with a large terrace and a great location near the city centre.

9. Exclusive apartment in Östermalm (no longer available)

With only a few minutes walk to the island of Djurgården, the Wasa museum, the Skansen open air museum, shopping and much more, this exclusive apartment has the perfect location in the most fashionable parts of Stockholm.

10. Stunning view in the Old Town (no longer available)

Located in the charming Old Town, you could not ask for a better view than this. This apartment has a roof terrace with a wonderful view of the central parts of Stockholm.

Get a $35 discount on your next stay with Airbnb

If you want to rent a place on Airbnb you can get a discount by just clicking the image below. The affiliate link will give you a $35 credit on your next stay with Airbnb if you register a new free account.

Follow my travel blog at hanskullin.se.

Book airline tickets with Delta on Facebook

Many businesses worry that there is a weak connection between their engagement in social media and actual sales. But there are examples of companies that use social media to drive sales:

Pizza Hut generated $1 million in sales via an iPhone application
Sony and Dell have generated millions via Twitter channels
Dunkin’ Donuts are tracking sales from its Twitter account
Uniqlo in the UK are giving discounts based on the number of times an item has been tweeted
Below is also a case study from Jimmy Choo on how to drive sales:

Social media case study: Jimmy Choo

View more presentations from FreshNetworks.

The latest example I have found (via a tweet by Sally Falkow) is Delta Air Lines that lets customers book airline tickets on the Delta Facebook page. According to an article on CNN, the ‘Ticket Window’ service has been up and running for about one month.

“Our customers are spending more time online and are looking for new ways to connect with us. We’re now delivering technology where our customers are – from our own website to our Facebook page to Internet news sites and beyond,” said Bob Kupbens, Delta’s vice president – eCommerce in a press release. “We already know Facebook is the most used website by inflight WiFi users on more than 2,000 Delta flights every day, giving us the natural launching point for a new online Ticket Window.”

Delta plans to expand its Ticket Window to other sites, including online banner ads to allow full booking capabilities within the airline’s advertisements.

The travel industry turns to social media

The travel industry is turning to social media in order to build relations with customers and to promote its services. During the eruption of the Icelandic volcano in April, airlines, airports and travel agencies successfully used social media to communicate with travellers. Twitter was one of the channels that many used to update customers about delays and cancelled flights. Companies that tweeted actively quickly gained a large number of new followers, as seen in the presentation below, which would indicate that customers find it useful to follow companies on Twitter.

Hockey stick growth in Twitter followers for airlines & airports

View more presentations from kullin.

Another great social media case from the travel industry is the Twitter application by Lufthansa, called MySkyStatus. The site lets users automatically share flight information via Twitter, Facebook or LinkedIn, while in the air. The site is now open for travellers on all major airlines and everytime someone uses MySkyStatus they are greeted by the message “Powered by Lufthansa”. It’s a great way to add value to travellers and at the same time expose the brand to thousands of potential customers. To date, the site has distributed more than 400,000 status updates (81,000 on Facebook and 21,000 on Twitter).

Yet another example, soon to launch, is Topguest.com, a site that rewards travellers that frequently check in on hotels and other places using location based services such as Foursquare or Gowalla. According to USA Today and CNET, Topguest has launched a preview version that includes a co-operation with hotel chain Standard. Guests that check in using Topguest get a discount:

Social-media addicts who check into each of Standard’s four hotels in New York, Miami and Los Angeles in the span of one week will earn a free week at any one of the hotels.
You could also check in to Standard establishments – whether restaurants, bars, shops or the hotel spa – 10 times and receive 25% off your reservation.

The Swedish travel agencies Ving and Fritidsresor are actively answering questions from customers on their Facebook pages and they use Twitter to distribute promotions. There are many other good cases from the travel industry, which seems to be one of the industries that are most actively embracing social media. Other companies take note.