More and more retailers are starting to insert elements of social shopping to their web sites. Social shopping is the concept of involving a customer’s friends or other customers in the shopping experience by for example letting their recommendations influence what items are shown first on a site.
Here is an example. When you enter the US version of Urban Outfitters’ site, a giant thumb is currently being displayed. Once you click on the image you can sort items (women’s, men’s or apartement) after which ones have been liked the most by people on Facebook. The top women’s item is a cardigan that has been “liked” 90 times. So if you want to know what clothes that currently are in fashion, this is a neat service. If you want a unique look, you probably should start searching among the least liked items.
Via Market.se (in Swedish).