PR practitioners mess up now and then, as everybody else. Problem is that when you are rude to a journalist who has a personal blog, it becomes public knowledge.
Freelance writer Simone Paddock had an unpleasant encounter with a PR rep from the Sisters Rodeo Association. The whole story was out on her blog yesterday.
Lesson learned. Of course you should not treat reporters badly, but if you pick one who has a personal blog, chances are the damages increase exponentially.
Link via Utterlyboring.com.