Swedish brands on Twitter are getting more and more followers. Now there are more than 100 brands or businesses that have 1,000 followers or more, (currently 103 accounts). In January 2011, only 60 accounts had that many followers. Some of them, like H&M, are growing with amazing speed, adding about 70,000 new followers per month to its main corporate account (H&M also have several local accounts).
The top 10 Swedish brands on Twitter in terms of number of followers, are (as of Aug 25, 2011, compared to May 3):
- H&M (@hm) – 431,000 (179,900)
- Spotify (@spotify) – 161,000 (99,400)
- Stardoll (@stardoll) – 134,000 (77,600)
- Adland (@adland) – 26,900 (24,500)
- Acne Online (@acneonline) – 24,900 (20,500)
- Pingdom (@pingdom) – 20,200 (7,200)
- Ericsson Labs/Tor Bjorn Minde (@ericssonlabs) – 16,700 (13,700)
- Propellerhead (@propellerheadsw) – 10,100 (7,900)
- SJ (@SJ_AB) – 9,300 (7,500)
- Ericsson Press (@ericssonpress) – 9,300 (7,900)
A fast mover above is Pingdom, which is new on the top ten list. The number of followers have almost tripled since May, 2011.
For a full list of more than 540 Swedish corporate Twitter accounts, check this list.