The Swedish media agencies handed out awards at StockholmMediaWeek this afternoon for campaigns of the year.
Grand Prix award: PHD for Match.com.
Gold award to Mindshare for AMF Pension.
Silver goes to Starcom for SAS Institute.
The four criteria that lie behind the awards were:
– Insight – consumer insight.
– Innovation
– Results
– Importance of media strategy for the campaign
Tags: advertising, reklam, stockholmmediaweek. Ping.