Earlier today I blogged about the trend that brands get hijacked on Twitter. A report released today by ISACA confirms that this is a major risk for businesses. The white paper outlines five major social media risks for business and “brand hijacking” is one of them. Top five risks are:
- Viruses/malware
- Brand hijacking
- Lack of control over content
- Unrealistic customer expectations of “Internet-speed” service
- Non-compliance with record management regulations
The full white paper “Social Media: Business Benefits and Security, Governance and Assurance Perspectives” can be downloaded here. [pdf]