Tag: 2014

Brilliant flipbook video of Robin van Persie’s flying header goal against Spain

Ever since Oreo tweeted that clever “You can still dunk in the dark” tweet during the Super Bowl power outage, brands have been looking at ways to capitalize on current news stories in social media. Most of them have failed, some miserably.

Real time marketing is apparently a tactic that includes a high level of risk.

Clever video from the 2014 World Cup by Stabilo
robinvanpersie_WC_goalSometimes though, organizations do manage link their brands to breaking stories in a positive way, like with this brilliant video from Schwan-STABILO, the German manufacturer of for example Stabilo Boss highlighter pens.

During the already classic 2014 FIFA World Cup game between reigning champions Spain and the Netherlands, Dutch forward Robin van Persie scored a wonderful diving header to level the score 1-1. The Netherlands turned the game around and beat Spain 5-1 in spectacular manner.

Stabilo immortalized the flying dutchman’s goal be recreating it in a flipbook video made with Stabilo pens. Very clever:

Via Firstpost.

Follow the Eurovision on social media

The first of two semi finals of the Eurovision Song Contest takes place tonight in Copenhagen, Denmark. New this year is the ambition to bring the participants closer to the audience via social media.

The Social Green Room
Social media has become increasingly important as the place to read and share opinions about the contest. So to make it even easier to find live reporting from the participating countries, the Danish public service television channel DR has created a Social Green Room that collects updates from the artists official Twitter, Instagram and Facebook accounts. You can either follow a stream of updates or select updates from one country.

Official Eurovision social media channels:
Facebook: https://www.facebook.com/EurovisionSongContest

Instagram: http://instagram.com/eurovision

Twitter: https://twitter.com/Eurovision and https://twitter.com/eurovisionpress

Twitter hashtags: #eurovision #esc2014

eurovision-ticktock

Like in recent years, some artists are promoting hashtags of their own, like the Ukraine’s #ticktock. You can also use the country code for each country as a hashtag, like #SWE for Sweden and #DEN for Denmark. A list of country codes can be found here.