Dagens Media reports that Swedish tabloid Aftonbladet has started with electronic posters in some stores in Stockholm. These tv screens are primarily supposed to promote Aftonbladet and can be updated centrally at any time. They can also contain ads for other products like snuff or gambling.
Blogger demographics
ClickZ has an article about blogosphere statistics.
I had seen some of it before at Technorati, but this information about blogger demographics was new to me. According to a Perseus study about 90 per cent of all bloggers are between 13 and 29. Which means that I am among the 7.5 per cent oldest bloggers out there. Ouch, maybe I can get a senior discount on my web hotel.
By the way, no bloggers over 69?
Via Micro Persuasion.
Reaching 20K
One of my favourite PR bloggers Neville Hobson reached 20,000 hits to his blog last Sunday. So I checked my stats on Monday night and found out that I had reached 20,000 unique visitors, exactly 20,000. How uncanny. Number of hits was around 26,000.
Bias, what bias?
My post yesterday about liberals being dissatisfied with media sent Swedish blogs into a buzz (1, 2, 3 and 4). The point I was trying to make was that when liberals say they are not satisfied with the media, I would like to hear why. One can only assume that it comes from a perceived leftist media bias, but I want to hear more convincing arguments.
I argued yesterday that most leading papers in Sweden are politically to the right. Some argued that this is only reflected in the op-ed pages but on the other hand, that is where the heavy opinion building material is published. And for example Dagens Nyheter states that “The paper is being edited in a liberal and open minded spirit.” Yes, the paper, the whole paper.
Of course I am aware of the surveys from recent years that show that journalists are voting to the left of the public. The interesting question is, is that being reflected in the reporting. No, says media professor Kent Asp of JMG (Journalist School at Gothenburg University) in his official media report of 2002. Asp says that during the last election “the right wing parties got more favourable media coverage than the social democrats and its two support parties”.
Media paper Journalisten explains: “[this] should be interpreted as that the right got more exposure, more positive attention and a larger impact for their key topics. The right got most positive treatment in Rapport and Aktuellt [on Swedish public service TV] followed by TV4 news, Dagens Nyheter, Göteborgs-Posten, Svenska Dagbladet and Expressen.”
Journalisten continues: “Examining all the media in the report shows that the social democrats got the least favourable coverage of all parties.”
Another example. Dick Erixon writes on his blog on Oct 29, regarding the Cecilia Uddén topic, that “[…] something that media organisations want to avoid at any cost, then it is to give right wing voices space in media.” Might very well be so, but I’m not convinced. A survey performed by journalist Maria-Pia Boëthius showed that the influential programme “God morgon världen” on Swedish Radio during 1999 had 63 per cent right wing panelists and 37 per cent left wing. And that is in a medium that is supposed to be unbiased.
Per Wirtén writes in Arena: “Then something odd happens, namely that many journalists vote to the left, but they write liberal. It is quite interesting. Instead of polling journalists’ voting habits, you should examine their values.”
It is so easy to claim there is a leftist media bias. If you can prove it, it would be easier for me and others to believe it.
Media notices blogs
Swedish media continues to notice Observer’s list of the 10 most influential blogs. Recent articles: Falu-Kuriren, Sundsvalls Tidning and Sydsvenskan.
Marketing is now about relations
You think that marketing is about pricing, promotion and distribution? That’s sooo 1985. The American Marketing Association has updated its defintion of marketing, which it has had since 1985. The new one is all about value and customer relations.
Old: “Marketing is the process of planning and executing conception, pricing, promotion and distribution of goods, ideas and services to create exchanges that satisfy individual and organizational goals.”
New: “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”