A recent survey of the Public Relations industry in Norway shows that:
>81 per cent of employees at PR agencies have an education at university level
>Most common educational background: Social studies or arts – 26 per cent, Business administration – 21 per cent, Journalism – 18 per cent
>Recruiting: 34 per cent from another PR agency, 25 per cent from private companies, 14 per cent from media.
>A third of the employees are mainly working with strategic counseling.
>Lobbying has grown from 5 per cent of the agencies’ turnover in 2002, to 11 per cent in 2004.
>The average agency loses a third of its clients every year.