The city of Borås has not been able to find a new Marketing Manager to market the city as an attractive place, reports Göteborgs-Posten today. None of the candidates wanted to move to Borås!
And if you ever wondered which of Marketing Manager and Information Officer has the highest status, the person’s future boss is quoted in the article saying that if they fail to recruit a Marketing Manager, they might consider lowering their requirements and hire an Information Officer instead.
Tags: PR, public relations, PR. Ping.