I recently blogged about a fake blog by AMF Pension where a blogger claims he travelled through time. I think most of us got that this was fake from the very start, and that might be fine, although I would never recommend stealth blogs as part of marketing campaigns. But if it was slightly interesting at one point, it’s just embarrassing now that even AMF Pension’s Vice President admitted it was not true in his own blog. When the cat is out of the bag, it’s time to end it, guys.