Aftonbladet yesterday wrote about Buzzador and buzz marketing.
“The dream is to have access to one million buzzadors”, says Buzzador’s CEO Pär Thunström.
The article says that one of Buzzador’s main role models is BzzAgent in the US. “Their experience is that most agents don’t even take the gifts they have earned.” Well, apparently everything at BzzAgent isn’t working properly. A few weeks back the company announced that they “will expel up to 10,000 “pests” – or BzzAgent community members who have violated the company’s terms of service”.
Also, BlogRelation has a good story about when Buzzador’s marketing goes wrong.