Here’s an odd version of personal branding. “Peter K – former journalist” wants me to buy his books. Apparently you can build a career on having once been a journalist. File under “has-been positioning”.
Two Swedish Eyes on Media and Public Relations
Here’s an odd version of personal branding. “Peter K – former journalist” wants me to buy his books. Apparently you can build a career on having once been a journalist. File under “has-been positioning”.